National Geographic Channel set network records for primetime and total-day in January.
The network said Tuesday that it posted a 0.37 Nielsen Media Research household rating in primetime for the month and a 0.21 among adults 25-54.
NCG also earned a 0.23 total-day rating and a 0.12 among adults 25-54.
In addition, the week of Jan. 24-30 was NGC’s highest-rated week on a total-day basis, with a 0.28 household rating and a 0.14 in the 25-54 demo.
The week was also the network’s second-highest-rated week ever in primetime, as it earned a 0.44 household rating and a 0.25 in the 25-54 demo.