Reed Television Group Restructures With Eye Toward Web

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Two publications in the Reed Television Group Monday adopted a new editorial structure to advance their growth in new online media.

Tom Steinert-Threlkeld, editor in chief of Multichannel News, becomes editorial director of MCN and B&C, to oversee the increasing focus of the two publications on delivering news, analysis and multimedia content online, according to Jeff DeBalko, president of the Reed Television Group.

A five-member online operations group is being formed. Joel Topcik, currently a deputy editor at B&C, is now online news editor for that brand. David Cohen, formerly deputy digital news editor at Multichannel News, is Web editor at B&C. Mike Reynolds, news editor at MCN, becomes its online news editor; and, Steve Donohue its Web editor. An executive editor of online operations for the two sites will be named later.

George Vernadakis, an executive editor at Multichannel News, becomes executive editor of print operations for the two magazines.

Max Robins has left his position as editor in chief of B&C, after three-and-a-half years in that role.

B&C executive editor, Mark Robichaux, is heading the daily operations of the 76-year-old publication.

Kent Gibbons is responsible for daily operations of MCN as executive editor.

The print editions of B&C and Multichannel News remain the foundation of the brands’ operations and each will continue to be published weekly.

B&C and Multichannel News are vibrant, healthy and profitable brands that we are committed to growing,’’ said DeBalko, who also is chief internet officer of Reed Business Information. “We are committed to maintaining the quality of our traditional products while structuring our business and accelerating our investments to take advantage of high growth areas such as online, events, and custom publishing.”

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