REELZCHANNEL made a pair of promotions in its affiliate relations and distribution team, with Diane Villegas promoted to vice president of affiliate marketing and Andrea Jomides promoted to director of national distribution.
“With a significant increase in original programming plus upcoming distribution renewals this is the perfect time to realign our group to enhance efforts in creatively supporting our affiliates,” John deGarmo, REELZCHANNEL senior vice president of distribution, said in a release. “Diane’s extensive experience working for a cable operator is vital as we continue to serve our affiliates and understand their needs. Andrea has proven in her short time here that she has deep industry knowledge and contacts and is a major asset to REELZ.”
Villegas (pictured above, at right) joined REELZ in 2011 as director of affiliate marketing. Prior to REELZ she spent nine years with Comcast as director of marketing for the Southwest Region. In her elevated role as VP of affiliate marketing at REELZ, she’ll be responsible for all affiliate marketing strategies in support the network’s increased slate of original programming.
Jomides (pictured above, at left) joined REELZ in early 2013 as director of distribution for the Eastern Region and will now have responsibilities and oversight expanded as director of national distribution, handling national accounts for a variety of major MSOs as well as key divisional offices and systems. Prior to REELZ, she spent 14 years at Scripps Networks Interactive in New York as VP of national accounts field operations.