ReelzChannel will broadcast the 2011 Creative Arts Emmy Awards Sept. 17, the Academy of Television Arts and Sciences announced Monday.
This will be the first time ReelzChannel, which scored 10 primetime Emmy nominations, will broadcast the awards. E! has aired the ceremony the past few years.
Spike Jones Jr. will produce the telecast for the 17th time. He added: "I'm thrilled the Academy has asked me back for my 17th year. When I started producing this show, there was only one Law and Order and nobody knew Raymond."
The awards take place Sept. 10 in Los Angeles, with the broadcast coming a week later (Sept. 17) at 8 p.m.