ReelzChannel has added four staff members to its ad sales team and opened an office in Chicago.
Dan Kelly, formerly director of ad sales for Current TV, has joined ReelzChannel as its director of ad sales in the Los Angeles office.
The new Chicago office will be staffed by account manager Kimberly Hagan, formerly of the CW Network, where she sold broadcast advertising in multiple dayparts.
Joining the network's New York office are Kim Duffy and Mark Campinell, who will be account executives.
Duffy joins the channel from Fox News Channel, where she developed targeted programming opportunities for clients; and Campinell was formerly in sales at Turner Entertainment.
All the new hires will report to Amy Jo Wayne, senior vice president, advertising sales.
Last week the network announced it would recommend select video-on-demand titles with money-back guarantees to entice viewers to sample its pay-per-view and on demand content.