ReelzChannel, Borders Team Up on Content Pact


ReelzChannel and Borders Group Inc. have reached an agreement to place content from the cable network on the entertainment retailer’s online site.

Clips from Secret's Out, an original review show hosted by Leonard Maltin, will be added to the "Border's Backlot" area of which focuses on book-to-film adaptations.

The partnership will also include shared links and logos used by the two firms. Promotions for the ReelzChannel content will also be included in the weekly Borders e-mail blast which is distributed to 28 million addresses.