Rentrak said it acquired SponsorHub, which provides social media measurement.
SponsorHub pioneered social media analytics in sports, across multiple platforms, the company said.
Its X-Stream product helps advertisers appropriate the billions of dollars spent on sports and entertainment campaigns, the company said. X-Stream provides a real-time consumer impact index and key emotional metrics derived from billions of social conversations around athletes, celebrities, teams, leagues and brands.
Through its acquisition of SponsorHub, Rentrak will offer products that measure the effect of social media on television, dynamic ad insertion, online video advertising, movies and branded content integration, the company said.
Read more at B&C.