Rentrak Adds to VOD-Measurement Roster


Rentrak announced eight new subscribers to its OnDemand Essentials video-on-demand measurement system.

The company said it reached multiyear agreements with Aquarius Broadcasting, Concert.TV, Hustler TV, Octane and Scripps Networks’ Home & Garden Television, Food Network, DIY and Fine Living.

Rentrak added that it is now providing on-demand-content measurement and analytical information to Atlantic Broadband and Suddenlink Communications.

“By delivering actionable data, On Demand Essentials allows content providers to better schedule programming that satisfies a complex consumer viewing audience," Rentrak senior vice president of OnDemand Essentials Cathy Hetzel said in a prepared statement.