Rentrak's recent client gains continue apace as the measurement firm has inked a new deal with the Fox Networks Group.
The agreement, financial terms of which were not disclosed, expands Rentrak's extant relationship with the programmer to now include linear TV ratings and single-source consumer data reporting. The pact encompasses Fox Broadcast, FX Networks and the National Geographic Channels in the U.S.
The Fox deal comes on the heels of last week's pact with Zenith. The agency which will use Rentrak’s local market data.
Rentrak also acquired Kantar Media’s U.S. assets in a $98 million deal that made WPP a stockholder and its GroupM unit a client.
As for Fox, the Rentrak data will assist it in providing audience insights that will help its networks enhance the valuation and monetization of its advertising inventory, according to the companies.
“As television continues to evolve from linear programming to a premium, platform-agnostic experience, and as we optimize that experience with messaging to highly defined customer segments, we see Rentrak as well positioned to deliver the kind of data insights that will help inform targeted TV advertising strategy,” Audrey Steele, Fox Network Group senior vice president of sales research and marketing said in a statement. “Rentrak has been embraced by all the major agency holding companies and it is important to FNG we have the same intelligence that Rentrak provides to the buying community.”
Rentrak CEO Bill Livek said in a release: "We are excited to expand our relationship with FNG. Their vote of confidence in Rentrak’s vision of the future landscape of advertising is very rewarding to our company."