Rentrak Inks Nine VOD-Measurement Pacts

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Rentrak announced nine new multiyear deals for its OnDemand Essentials video-on-demand measurement system.

On the programmer side, the company reached agreements with A&E Television Networks, CNET, Havoc TV, IFC Films, The Inspirational Network and PBS Kids Sprout.

And Rentrak added three MSO partners: Armstrong Cable Services, Elijay Telephone and WideOpenWest.

The company said it now serves 49 subscribers.

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