Rentrak to Keep Track of WWE 24/7

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World Wrestling Entertainment Inc. will track consumer usage of its WWE 24/7 subscription-video-on-demand service using Rentrak Corp.’s “OnDemand Essentials.”

OnDemand Essentials provides cable operators, content providers and advertisers with a real-time transactional tracking and reporting system to view and analyze VOD content.

MSOs using OnDemand Essentials include Bresnan Communications, Comcast Corp., Cablevision Systems Corp., Charter Communications Inc. and Insight Communications Co. Inc.