Rentrak Names Livek CEO

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Rentrak has hired former Experian executive Bill Livek as CEO, replacing Paul Rosenbaum, who will continue as the media-measurement firm's chairman.

Livek most recently was co-president of Experian Research Services, helping to launch that company's addressable-advertising service and to expand its presence in China and Brazil. Previously he was co-chairman and director of Simmons Market Research Bureau, which was subsequently sold to Experian, and also co-developed Transactional Data Solutions with MasterCard.

"After personally leading an extensive four-month search on behalf of the board of directors, I am truly delighted that Bill Livek has joined Rentrak as our new CEO," Rosenbaum said in a statement. "I am confident that we have in Bill the ideal strategic and operational expertise on board to ensure continued growth opportunities for the company that will evolve Rentrak into a multiscreen measurement and research powerhouse."

Rosenbaum had previously served in the role of both chairman and CEO since September 2000, after assuming control of Rentrak via a stock proxy fight.

Rentrak, based on Portland, Ore., recently opened an office in New York City and also has offices in Florida and Los Angeles. The 243-employee company reported $95.0 million in revenue and a net profit of $5.4 million for its fiscal year ended March 31, 2009.

Rentrak tracks movie box office sales and viewing measurement for video-on-demand, analyzing data from more than 70 million set-top boxes for the top 25 MSOs. The company this year introduced the TV Essentials linear television measurement service, which provides data collected from about 10 million set-top boxes deals with three major distributors, AT&T, Dish Network and Charter Communications' Los Angeles system.

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