Customers will now have the option to pay each month for their ReplayTV.
SONICblue Inc., maker of the ReplayTV line of digital video recorders, announced it will offer a monthly service option on all new ReplayTV 4500 sales, starting Sept. 1. Customers will have the option to pay $9.95 per month or pony up a one-time $250 service fee to use their ReplayTV 4500 units. That is in addition to the box purchase, which ranges from $399.99 to $1,299.99, depending on the model the customer chooses.
"The addition of a monthly service option, in combination with our recently reduced prices and rebate offers, makes ReplayTV an even more attractive choice for consumers," said vice president of connected home products Nikhil Balram. "We are confident that these changes and our continually expanding retail presence will significantly increase our ReplayTV sales."
The announcement comes one day after SONICblue, the Santa Clara, Calif.-based personal video recorder and MP3 device maker, acknowledged it may be delisted from the NASDAQ because its share price has fallen below the $1 benchmark for more than 30 consecutive days.
NASDAQ officials notified the company Aug. 19 of the potential action, which can only be avoided if SONICblue's share price rises above $1 for 10 consecutive trading days before Nov. 18.