HDTV sales will reach $65 billion by 2009, according to a new study by Parks Associates, “Adoption of High-Definition TVs and Services.”
Parks found that consumers are growing less skeptical about HDTV, leading to a gradual increase in demand for HD products and services.
The research firm said nearly 47% of TV households in the United States plan to buy an HDTV in the next year, which would boost HDTV sales by 30% and HD video services by 38% by the end of 2006.
“It is a chain reaction," Parks research analyst Deepa Iyer said in a prepared statement. "An increase in HDTV sales will fuel the demand for other services, including high-definition VOD [video-on-demand], local content, primetime programming and movies. However, this industry lacks a sense of urgency in its efforts to bring compelling HD services to consumers. It has to recognize that HDTV will become ubiquitous only if all collateral forces within come together to embrace the change.”