Time Warner Cable has reportedly broken off talks with Hulu regarding taking a possible 25% stake in the online video pioneer, according to published reports.
Reuters said Wednesday, citing unnamed sources, that the two companies could not agree on price. TWC was an early bidder for Hulu, but after the company decided to retain its current ownership, the New York-based MSO was said to be interested in acquiring a minority interest.
The Walt Disney Co., 21st Century Fox and Comcast each own a one-third interest in Hulu.
Reuters said TWC could restart talks in the future for the Hulu stake, but none were currently planned.
Time Warner Cable declined to comment.