Retailers Link to WE's 'Me Time Day' - Multichannel

Retailers Link to WE's 'Me Time Day'

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WE: Women's Entertainment announced Monday that it has signed three retailers
-- Bed Bath & Beyond Inc., Easy Spirit and Tanger Factory Outlet Centers
Inc. -- to participate in its "Me Time Day" promotion this month.

That day (March 28) and this month's promotion are designed to boost
awareness of the importance of self-care for women.

The three national retail chains will distribute and display Me Time
materials in their stores nationwide throughout March, WE senior vice president
of marketing Lee Heffernan said.

All told, 490 Bed Bath & Beyond stores will participate, along with 150
Easy Spirit stores and 30 Tanger stores.

On the operator side, more than 650 WE affiliates have committed to the Me
Time Day promotion, Heffernan said. That's up from nearly 600 in late
January.

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