Reuters has launched an interactive-TV news channel on Microsoft Corp.’s “Microsoft Windows XP Media Center Edition 2005,” which was released Tuesday.
The Reuters channel, available initially in the United States market, gives consumers access to a selection of Reuters video footage used by TV-news editors globally, including the latest business and market news via packaged reports from key financial cities.
Users can also watch unedited and natural-sound footage of breaking world news, as well as entertainment, fashion and human-interest news stories.
“With analysts predicting that as many as 20 million people will be using Microsoft’s home-entertainment PCs by 2008, this channel offers huge potential to broaden Reuters’ reach within the consumer market,” Reuters Media president Chris Ahearn said in a prepared statement.
“It offers a unique television-news experience, powered by our global news network,” he added. “Viewers get their own personal news network where they create the newscast and choose the stories that matter most to them.”
Microsoft director of Windows consumer marketingKevin Unangst added, “We’re very excited that Reuters has chosen to launch its global news service as part of Windows XP Media Center Edition 2005. Reuters offers Media Center PC users the same high-quality information they expect from Reuters in exciting new ways from the comforts of any room in their house.”
Akimbo Systems’ video-on-demand package will also be available on Microsoft’s new MediaCenter starting in the first quarter of 2005.
Akimbo -- which delivers DVD-quality VOD to any television via a broadband-Internet connection -- added content from Turner Broadcasting System Inc., Granada TV and Quiksilver Inc. last month.