Rifkin Joins Bravo

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Bravo has named Sherri Rifkin vice president, consumer marketing.

Rifkin held the same title at Oxygen.

In her new role, she will oversee consumer advertising for Bravo and its shows, as well as heading off-channel consumer promotions including events, radio and online marketing. Rifkin will also be responsible for co-marketing partnerships to extend Bravo’s brand and network message.

She reports to Bravo senior VP of marketing Jason Klarman.

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