RealNetworks Inc. chairman and CEO Rob Glaser will be a keynote speaker at
The CTAM Summit, "The Art & Science of Marketing: Strategy. Creative.
The Cable & Telecommunications Association for Marketing's event is
scheduled July 20 through 23 at the Washington State Convention and Trade Center
Glaser will discuss how media-rich services can increase consumer usage and
loyalty of broadband services, including how RNI has used broadband-targeted
programming to develop premium subscription services, including "RealOne
SuperPass" and "RealOne Arcade," with more than 1 million paying customers.
He will also outline ways in which RNI is partnering with cable operators to
help them build free and paid content services into their broadband