New York -- Like Broadway producers who start their plays
in New Haven, Time Warner Cable marketed Road Runner elsewhere and learned from its
mistakes before hitting the big time here.
So said Time Warner Cable of New York City president Barry
Rosenblum at a press conference last week at Time Warner Inc.'s Rockefeller Center
Time Warner Cable will start rolling out its Road Runner
high-speed online service this fall to 100,000 homes in parts of Manhattan and Jackson
Heights in Queens, he said. That effort will continue throughout next year and should be
completed in mid-2001.
Time Warner Cable has 1.1 million cable subscribers in the
No. 1 DMA.
Rosenblum and Road Runner general manager Joe Di Geso at
Time Warner Cable of New York reiterated those selling points during their presentations.
The monthly Road Runner pricetag -- $39.95 per PC connected
to a separate cable modem for its cable subscribers and $59.95 for non-cable customers --
comes to $40 to $60 less than the $99.95 price Bell Atlantic Corp. charges for its
comparable DSL service, Rosenblum said. He added that Bell Atlantic requires a 12-month
contract, while Road Runner requires none.
Road Runner -- already available to 350,000 subscribers in
such markets as Albany, N.Y., Rochester, N.Y., Los Angeles and San Diego, Calif. -- uses
fiber-optic cable and a Toshiba cable modem to deliver the Internet (as well as electronic
mail and chat rooms) to personal computers 50 times faster than a conventional telephone
modem, he said.
Time Warner's partners on the technology side are
Cisco Systems, Toshiba, Outlook Technologies Inc. and Microsoft Corp, he said. The latter
is a joint owner of Road Runner, along with Time Warner Inc., MediaOne Group Inc., Compaq
Corp. and Advance/Newhouse.
The Road Runner launch is made possible by the MSO's
ongoing $400 million fiber-optic upgrade, due to be completed in the Big Apple by the end
Road Runner will be available to all of Manhattan by
year-end 2000, Time Warner Cable's press kit said.