'Roast of James Franco' Draws 3.1 Million Viewers

Comedy Central Special Improves on Last Year’s Roseanne Ridicule
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The Comedy Central Roast of James Franco averaged 3.1 million viewers in its premiere Monday at 9 p.m., up 18% from last year’s Comedy Central Roast of Roseanne.

Its 9 p.m. airing also drew a 2.2 rating with adults 18-49 and a 4.3 rating with the network’s target men 18-34 demo, up 30% and 64%, respectively from last year’s special with Roseanne Barr. Including two repeat airings, the James Franco Roast hosted by Seth Rogen averaged 5.2 million viewers.

Franco’s special fell far short of Comedy Central’s 2011 roast of Charlie Sheen, however, which delivered a record 6.4 million viewers in the months after the star was fired from his hit CBS sitcom Two and a Half Men.

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