Rogers Deploys Wink

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Wink Communications Inc. said Monday that Canadian MSO Rogers Cable Inc.
deployed its interactive-advertising service to 200,000 subscribers in
Ontario.

The companies held a ceremony in Toronto Monday morning, where Rogers CEO
John Tory flipped a ceremonial switch.

The deployment marks Wink's first rollout in Canada.

Wink announced a license agreement with Rogers last
October.

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