Rogers: A Rose Is a Rose in HD


Rogers Cable Inc. will air the 115th Rose Bowl Parade New Year’s Day in HD, the Canadian MSO announced Monday.

The parade will air Jan. 1 from noon to 2:30 p.m. EST on Rogers’ channel 280.

"Everyone loves a parade, and the Rose Bowl Parade is second to none," Rogers vice president of product management Michael Lee said in a release. "Our HDTV subscribers will almost be able to smell the roses when they watch this year's parade."