Rogers Throws Hat in SVOD Ring


Canadian MSO Rogers Cable Inc. is making its initial foray into subscription video-on-demand.

The operator said Thursday that it will launch The Movie Network OnDemand to its digital-cable customers who currently subscribe to The Movie Network.

The SVOD service is currently available to all of the MSO’s VOD-enabled areas, and it will be rolled out throughout the company’s Ontario systems by year-end.

Movies currently available on The Movie Network OnDemand include The Matrix Reloaded, Terminator 3: Rise of the Machines and Charlie's Angels: Full Throttle.