Look, ma, no set-top! Rogers Communications says it's the first Canadian MSO to launch a version of its Anyplace TV app that that streams video-on-demand titles to LG’s new line of connected TVs without the need for a separate set-top box.
Rogers’s app for LG’s 2012 and 2013 Smart TVs, including the CE giant's new high-end OLED and Ultra HD models, is launching with a library of more than 1,000 hours of content to authenticated subscribers who create profiles at RogersAnyplaceTV.com and sign in with their credentials.
Rogers is providing access to shows from channels such as City, Global and CBC to postpaid wireless, home phone and Internet, and extending access to more premium-level content from networks such as AMC, Treehouse and HGTV to its cable TV subscribers.
"The Internet is the anchor in the home, and makes next generation entertainment experiences possible. The extension of Rogers Anyplace TV to LG Smart TVs demonstrates our ongoing commitment to transforming TV viewing for our customers," said Rogers SVP of content David Purdy, in a statement. "We are passionate about connecting our customers to more and more of the content they love, on the growing number of platforms they're watching it on."
Rogers has also developed Anyplace TV apps for PCs, smartphones, tablets and the Xbox 360 console. Some of Rogers’s TV Everywhere fare also comes pre-loaded on some phones and tablets that are sold directly through the company, which also runs its own cellular/mobile operation.
U.S. cable operators have set the table to stream TV Everywhere content directly to TVs, but have yet to launch apps referenced in deals announced at the 2011 Consumer Electronics Show. Comcast and Time Warner Cable, for example, both have deals with Samsung, while TW Cable has announced a similar agreement with Sony.