Roku Climbs Into UFC's Ring


Ultimate Fighting Championship announced a multiyear deal with Internet set-top maker Roku to feature all major UFC events, starting with UFC 114: Rampage vs. Evans on May 29.

UFC's premium live events on Roku will be available for $44.99 each -- the same as with pay-per-view with cable and satellite distributors -- with archived fights at $1.99 each a la carte. The UFC Channel on Roku is available for $59.99 for six months; a current promotion is offering the channel three months for free if users enter an Edge Shaving Gel UPC code.

UFC on Roku

Roku, whose Internet set-tops start at $80 for standard-definition and $100 for HD, also provides access to streaming-video services from Netflix, and Amazon Video On Demand.

"We are always looking at the latest technology and the newest ways to bring the UFC experience to our fans," UFC president Dana White said in a statement. "Roku is another way for fans to get more UFC and watch all of the UFC events live and in HD, starting with UFC 114 on Saturday, May 29th."

In addition to live events, Roku users will also have access to the UFC Vault collection of archived fights as well as live access to pre-fight events including the official weigh-ins, and pre- and post-fight press conferences.

UFC, owned and operated by Zuffa LLC, produces 30 live arena events and more than 12 live pay-per-view events annually. In the U.S., UFC programming is carried by Spike TV and Comcast's Versus network.

Roku's set-top was first introduced in May 2008 and the company in January said it has sold 500,000 boxes. The Saratoga, Calif.-based company's investors include venture-capital firm Menlo Ventures and Roku CEO Anthony Wood.