Roku said the subscription-based Sesame Street Go service is now available on its streaming players and integrated Roku TV models.
Sesame Street Go, which features full-length Sesame Street episodes, new and old, and shorter-form fare, runs $3.99 per month or $29.99 per year, and is offered in the Roku Channel Store in the Kids & Family category. It launched last year on several platforms, including Web browsers, iOS and Android devices and to connected TVs via the Google Chromecast adapter.
Roku has shipped more than 10 million streaming devices in the U.S., but has not yet announced international shipment figures or sales of Roku TVs.
“We are thrilled to bring Sesame Street Go to millions of Roku customers and give families access to their favorite characters, episodes and music,” said Scott Chambers, SVP and GM of North America media and licensing at Sesame Workshop. “At Sesame Workshop, we use media to make educational opportunities available to all preschoolers. With Sesame Street Go on Roku players and Roku TV models, we can make our content available to even more children.”
“We look forward to helping Sesame Workshop expand its audience, while giving millions of Roku customers access to some of the best educational children’s programming available today, added Ed Lee, VP of content at Roku.