Matthew Anderson has been named the first chief marketing officer at Roku after serving as a strategic advisor at the streaming video specialist for the last year.
In his new role, Anderson, who played a role in Roku’s recently completed $60 million “F” round of funding, will head up global marketing and communications across Roku’s three business units: device sales, content and services, and OEM partnerships. He comes on board as Roku looks to fuel growth with new products such as the Roku Streaming Stick, a thumb drive-like unit that connects to TVs via a specialized HDMI link and retails for $99.99. Roku has shipped more than 5 million streaming players in the U.S., but has not disclosed device sales for Canada, the U.K., and Ireland.
Anderson previously served as group director, strategy and corporate affairs, Europe and Asia, at News Corp., and, before that, ran brand marketing and communications at British Sky Broadcasting. Anderson was also regional CEO of Ogilvy Public Relations, in charge of operations in Asia, Europe and the Middle East.
Two of Anderson’s former employers, News Corp. and BSkyB, are both Roku investors.
“The explosive growth of streaming is the most exciting trend in media and Roku is well-known for pioneering the streaming experience,” said Anderson, in a statement. “I have enjoyed working closely with the Roku team and relish the opportunity to connect millions of new customers with Roku's ingeniously easy way of making great entertainment instantly available on TV.”
“Matthew has been a tremendous asset to Roku and we are delighted to have him officially join the executive team as Chief Marketing Officer,” added Roku CEO Anthony Wood. “His deep media and marketing experience will be instrumental in amplifying our brand voice and growing the business as we enter the next phase in the streaming market.”