Roku said it is gearing up to provide a free live stream Super Bowl LI, when the New England Patriots line up against the Atlanta Falcons this Sunday (Feb. 5) at NRG Stadium in Houston.
Roku’s coverage, to be offered via the Fox Sports Go channel on the streaming platform, will include the pre-game show starting at 2 p.m. ET, up until the kick-off at 6:30 p.m. ET.
In addition to also streaming the halftime show with Lady Gaga, the associated Field Pass stream will supply complementary “sights and sounds in the stadium,” Roku said, noting that Roku users will also be able to watch the game with a Sling TV or PlayStation Vue subscription.
Fox is also offering its live, non-authenticated stream of Super Bowl LI at FoxSportsGo.com, as well as apps for iOS, Android, Windows and Amazon tablets, and other connected TV devices such as Apple TV boxes, Android TV-powered devices, Fire TV players, the Google Chromecast, and the Xbox One console. Verizon has the streaming rights for smartphones.
As a first, Fox will work with more than 170 Fox affiliates to deliver local ads via the online video feed of the big game.
The streaming bar has been set heading into Sunday’s big game. CBS’s live stream of Super Bowl 50 last year between the Denver Broncos and the Carolina Panthers drew 3.96 million unique viewers across laptops, desktops, tablets, connected TV devices and mobile phones.