Roku Streams in Twitch Channel

Adds Popular Videogame Live-Streaming Service
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Roku is upping its live streaming game with the addition of a channel featuring Twitch, the popular videogame live-streaming service acquired by Amazon last year for $970 million.

Roku is providing access to Twitch channel on Roku players in the U.S., Canada, U.K., and Republic of Ireland, as well as Roku TV models (current Roku TV partners include Sharp, TCL, Hisense, Haier, and Insignia, Best Buy’s house CE brand) in the U.S. and Canada.

Twitch, which shows live broadcasts of games such as League of Legends, Counter Strike and Minecraft, said its gaming platform currently supports 1.5 million “broadcasters.” Adding Roku, which has sold more than 10 million devices in the U.S., should expand Twitch’s reach and usage.

“Gamers are voracious consumers of content, with extremely tech-savvy media consumption habits,” said Brooke Van Dusen, director of business development, Twitch, in a statement. “It’s now more important than ever for Twitch to be available everywhere gamers are, and increasingly, that’s on set-top boxes like Roku players and smart TVs such as Roku TV. The Twitch community has been asking for a Roku channel for a long time, and we’re finally able to deliver.”

“Twitch has millions of passionate fans, many of whom are Roku customers, and we’re excited to bring them gaming action whenever they want it through the new Twitch channel,” added Ed Lee, vice president of content at Roku.