Rosales to Head Discovery Commerce

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The acting president of Discovery Communications Inc.’s retail and licensing division isn’t acting anymore.

Frank Rosales has been named president of Discovery Commerce, DCI said Tuesday.

He will provide strategic direction and vision for all of Discovery's retail, electronic-commerce, t-commerce and licensing businesses, as well as spearheading the search for new ways to leverage Discovery brands in the consumer marketplace through third-party retailers, expanded global licensing endeavors and emerging digital platforms.

“I'm delighted to drop the ‘acting’ from Frank's title,” DCI CEO Judith A. McHale said in a prepared statement. “Under his direction over the past year, the division turned in an impressive performance, and it is on track to achieve further gains in 2005.”