As expected, ESPN will be home to the Rose Bowl, kicking off with the "granddaddy of them all" in January 2011.
ESPN had acquired the rights to 15 other Bowl Championships Series contests - Fiesta, Sugar, Orange and BCS National Championship last November under a four-year, $500 million deal, beginning in 2011.
The Rose Bowl rights, though, were part of a separate media pact.
During the press conference announcing the BCS rights deal, ESPN officials said the Rose would remain on ABC in 2010, but had not yet determined its schedule beyond the upcoming contest.
Now all five of the BCS games are slated to air ESPN, shutting out broadcasters (Fox is in the final year of its BCS contract) from college football's most important contests.