Rainbow Media realigned the responsibilities of two of its top ad sales executives.
Bill Rosolie, who has been executive vice president, advertising sales for AMC, was named executive vice president, Rainbow National Services, Ad Sales. In that position, Rosolie will oversee the digital sales efforts of Rainbow's five national networks-AMC, IFC, Sundance, WE tv and Wedding Central-including increasing revenue from VOD advertising and from initiatives working with Canoe Venture. He will also be in charge of direct response advertising.
Scott Collins, who has been executive vice president, ad sales for WE and Wedding Central, will add AMC ad sales to his portfolio.
"Bill has an impressive track record of delivering consistently strong results at AMC and I look forward to having him work across the company to take advantage of tremendous new revenue opportunities, especially in the digital space," Arlene Manos, president of national ad sales for Rainbow Media, said in a statement. Both executives report to Manos.
"Under Scott's direction, I'm confident AMC ad sales will continue to grow, especially as marketers recognize the value of the network as a home to premium television on basic cable," Manos added.