Rovi Taps Sales Chief

Ex-Cisco Exec Andy Elder Named EVP, Worldwide Sales & Marketing
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Video discovery, navigation and electronic program guide firm Rovi Corp. has hired former Cisco Systems vet Andy Elder to the post of executive vice president, worldwide sales and marketing.

Reporting directly to Rovi president and CEO Tom Carson, Elder will be based out of Rovi's headquarters in Santa Clara, Calif.

Elder previously was EVP of global licensing at Intellectual Ventures, and, before that, spent 13 years with Cisco Systems, where he oversaw $2 billion in product revenue, and helped the vendor drive international growth in the Americas and in the EMEA (Europe, the Middle East and Africa) region.

Matt Milne, executive vice president of sales, will transition to a new role managing key strategic accounts at Rovi and be initially focused on upcoming major renewals with the largest multi-service cable and satellite providers in North America, the company said.

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