Rudolph to Head Turner South


David Rudolph last week was named vice president and
general manager of Turner South, the fledgling regional entertainment service.

The 26-year-old Rudolph, formerly director of business
development for TBS Superstation, will be responsible for day-to-day operations of the
regional channel, which launched Oct. 1. Rudolph will be based in Atlanta and reports to
Brad Siegel, president of entertainment networks for Turner Broadcasting System Inc.

Rudolph's appointment marks the second major promotion made
by Siegel in the past two weeks. Dennis Quinn, formerly general sales manager for TBS
Superstation, was just appointed executive vice president and general manager of the
superstation, replacing Bill Burke.

Rudolph began working for Turner as soon as he graduated
from the Georgia Institute of Technology in Atlanta.

Siegel said both he and Burke recognized Rudolph as "a
young star" who "understood the business faster than anyone I've ever

"He can find solutions to complex issues … and is
super smart, but a regular guy," added Siegel.

Rudolph wrote the business plan for Turner South and
oversaw its development. He also created the partnerships with the Southern Progress
Magazine Group and Nashville's Bluebird Café that lead to the creation of two of Turner
South's original shows, Southern Living Presents and Live From the Bluebird

Rudolph joined TBS Inc. in July 1996 as an analyst for
Turner Entertainment Group's strategic planning unit.

The biggest challenge for Turner South, both Rudolph and
Siegel agreed, is distribution. The network launched with roughly 1 million homes, but is
targeting 6 million subscribers in Georgia, Alabama, Mississippi, South Carolina,
Tennessee and North Carolina.

"It's going to take time," Rudolph said.
"But we're very pleased with where we are now."

Turner South is negotiating for a few more launches before
the end of the year, according to Rudolph.

The regional network has two more original series that will
soon go on its program lineup. Those are WCW Classics, which is expected to debut
early next year, and Whole World Theatre Comedy Improv, which will bow at the end
of December.

Turner South also airs some games from baseball's Atlanta
Braves, basketball's Atlanta Hawks and hockey's Atlanta Thrashers.