UP’s 'Bulloch Family Ranch' Sets Ratings Record

By R. Thomas Umstead
published

The July 17 premiere of reality series Bulloch Family Ranch set a ratings record for Up (formerly GMC TV), network executives said.

The series averaged 343,000 total viewers during its premiere Wednesday, according to Nielsen. In addition Bulloch Family Ranch -- which chronicles the lives of a working class couple that has raised more than 25 kids, most of whom were troubled teens the couple took in -- also ranked as the network’s best-ever series premiere among W25-54 and W18-49, said Up officials.

R. Thomas Umstead
R. Thomas Umstead

R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.