Sí TV Says Yes to Seven

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English-language Latino cable network Sí TV announced seven new hires Wednesday.

• Dotty Ewing, senior vice president of marketing, had been senior VP, marketing and on-air promotions at Playboy Entertainment Group.

• Mark Zelenz, executive director of affiliate sales and marketing, Eastern region, had been with Bloomberg Television’s cable- and satellite-sales unit.

• Oscar Ordaz, director of affiliate sales and marketing, Eastern region, had been director of affiliate marketing at NBC Universal Cable, focusing on Hispanic networks Telemundo and mun2 television.

• Lillian Casares, director of affiliate sales and marketing, Western region, had been director of affiliate sales, national accounts for HSN.

• Brenda Lacy-Davis, executive director of affiliate business affairs, had been VP, business and legal Affairs at Fox Family Channel (now ABC Family).

• Jennifer Long, account manager, Western region, had held the same title at MTV Networks.

• Karen Alcoba, account manager, Eastern region, had been responsible for leading the development of sales-capacity training, strategies and tactics for the North America and South America sales divisions at Elsevier B.V.

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