Samba TV Raises $30M For Smart TV Measurement

Investors include Disney, Time Warner, A+E
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Samba TV, which creates audience measurement and analytics from smart TV data, said it raised $30 million in series B financing lead by Union Grove Venture Partners.

Other investors include Disney, Interpublic Group, MDC Ventures, Time Warner, A+E Networks, TGM, Draper Associates and Ambition VC.

Samba TV will use the proceeds to expand operations international and launch new products.

Read more at B&C.