Several major cable operators are teaming up with Samsung Electronics America Inc. and In Demand’s INHD on an HDTV-concert series and consumer HDTV promotion.
INHD said it will run monthly HD concerts Oct. 19-Feb. 5. Cable operators, through the Cable & Telecommunications Association for Marketing’s “Only Cable Can” effort, are offering consumers $200 gift cards if they order digital cable and purchase a Samsung HDTV.
Jon Bon Jovi, whose live concert is scheduled to run on INHD Nov. 21, was scheduled to appear at a press conference Tuesday night to promote the concert series.
Samsung said it will market the concert series through Internet, print and television ads.