Samsung Venture Investment, the venture-capital arm of the Samsung Group, has taken a $5 million stake in Delivery Agent, which provides multiplatform commerce services for TV and entertainment clients.
Delivery Agent said it will use the funding to expand the deployment of commerce applications across connected devices, including Internet-connected TVs and mobile.
“Delivery Agent sits in a powerful position to monetize audiences through their TV Wallet transaction engine and commerce applications tied directly to the content being viewed on these devices,” Samsung Venture Investment vice president Ilseok Yoon said in a statement.
Delivery Agent counts 350 customers for its commerce platform, including NBCUniversal, Twentieth Century Fox, CBS, Discovery Communications, A+E Television Networks, HBO, Showtime Networks, UFC and the New York Knicks.
In November 2011, Delivery Agent announced $35.5 million in funding led by Intel Capital with participation from Liberty Global and Grazia Equity as well as previous investors including Bessemer Venture Partners. The company has raised $112.3 million to date.