Samsung Seeks Ads Created By Current Viewers

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Current TV said that Samsung Electronics Co. has renewed its viewer-created advertising program on the network.

Current used to emphasize short-for viewer created content to reach a young video-savvy audience, but has been increasingly turning to professionally produced programs in order to attract ratings. It also offered marketers the chance to have viewers create ads for their products.

Other advertisers that have used the program include Lexus, Hewlett-Packard and SunChips.

This will be their third time Samsung has used Current's viewer created advertising message program. The best VCAM for Samsung's new tablet media device, the Galaxy Tab, will air on Current TV and also appear on current.com.

Viewers are invited to submit their commercials Monday. The deadline for submissions is Dec. 13.

Read more at B&C here.

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