Tizen, Samsung’s home-grown OS, failed to take the smartphone market by storm, but the CE giant hopes it will achieve success by riding the connected TV wave.
Ahead of next week’s International CES gadget-fest in Las Vegas, Samsung Electronics announced Friday that all of its smart TVs in 2015 will be built on Tizen, an “open-source” platform that already powers Samsung’s line of Galaxy Gear smartwatches. Tizen will now power a redesigned version of Samsung’s Smart Hub and sync up with other devices using WiFi Direct and Bluetooth Low Energy.
Among other features, the new Tizen-powered smart TV platform will support Samsung Sports Live (data and information that is synced up with live games); PlayStation Now (Sony’s cloud-streaming game service, delivered without need for a PlayStation console); Just Dance Now, a dance game offered in partnership with Ubisoft; and Bingo HOME: Race to Earth, a game based on DreamWorks Animation’s upcoming big screen feature, HOME.
“Building our Smart Platform around Tizen is a groundbreaking step towards a much more intelligent and integrated system,” said Won Jin Lee, EVP of Samsung Electronics’ Visual Display Business, in a statement. “Tizen not only enriches the entertainment experience for our customers today, but unlocks great potential for the future in home entertainment.”
Although Samsung’s smartphone line relies heavily on Android, its TV-facing shift to Tizen, which also counts Intel as a big backer, makes it abundantly clear that Samsung will steer clear of the new Android TV platform for smart TVs, set-tops and streaming devices. It also erects a wall of sorts for Roku, which is trying to expand its reach through OS integration deals with TV makers such as TCL & Hisense.