Taken may have spun out of Sci Fi Channel's scheduling orbit, but the
network still basked in the maxiseries' glow, winding up in basic cable's top 10
Sci Fi -- which rode the Steven Spielberg-produced maxiseries to successive
primetime wins during December's first two weeks -- recorded a 1.1 Dec. 16
through 22 to finish in a tie for 10th with Fox News Channel and
ESPN, with two National Football League contests -- the Philadelphia Eagles'
domination of the Dallas Cowboys Dec. 21 and the New York Jets' 30-17 triumph
over the defending Super Bowl champion New England Patriots the next night --
won the week with a 2.5 household average.
Turner Network Television, Lifetime Television and Nickelodeon were tied for
second, all averaging a 1.7 for the week, according to a Disney Channel analysis
of Nielsen Media Research data.
USA Network and Disney were next, each with a 1.6. TBS Superstation, Cartoon
Network and ABC Family -- the latter bolstered by its '25 Days of Christmas'
programming stunt -- finished seventh, eighth and ninth, respectively, with
primetime averages of 1.5, 1.4 and 1.2, respectively.
Among adults 18 through 49, ESPN was first with 1.53 million of those viewers
last week, followed by TBS' 988,000. USA was third with an average of 896,000 of
those watchers, followed by TNT (884,000) and Lifetime (756,000).
On a total-day basis, Nickelodeon was in its usual first-place perch,
averaging a 1.5, a half-rating point ahead of Lifetime, TNT, Cartoon and Disney,
all of which registered a 1.0 household mark in their coverage universes.
Over the 24-hour span, TBS was first among adults 18 through 49, with 615,000
of those watchers, besting ESPN's 594,000, according to the Disney analysis. TNT
was next with 547,000, ahead of Lifetime's 481,000 and Nick's 473,000