Former Univision executive Javier Saralegui has joined the board of Si TV.
Saralegui, who served as president and COO of Univision Online and president of Galavisión, brings more than 20 years of experience from those positions to Si TV, the English-language network aimed at the Latino community.
Saralegui became the founding president of Univision Online in 2000, and quickly turned Univision.com into the most-visited Spanish-language Web site in the U.S. In addition to overseeing the site, he also shepherded the bow of Univision Móvil, the leading Spanish-language mobile content and video platform.
From 1988-2000, Saralegui was president of Galavisión, Univision Communications' cable network, where he quintupled the service's distribution and revenue base.
"Javier is a true industry pioneer both in cable and the internet. He built Univision Online from the ground up, creating America's number one Spanish-language site. Previously, under Javier's leadership, Galavisión became the top Spanish-language network in cable," said Si TV CEO Michael Schwimmer in a statement. "His passion and belief in the power of the Latino audience, combined with his unique insight and business acumen, make him a terrific addition to our board. I look forward to working closely with Javier and the rest of the board to build upon our growth and success to date."
Noted Saralegui, "For all the growth that the Hispanic market is experiencing and will continue to experience on an accelerated basis, the fastest-growing segment is comprised of English dominant and bicultural Hispanics. Sí TV, now reaching over 22 million homes and growing, is perfectly situated to tap this largely underserved market, which also represents the next step for distributors and advertisers alike to reach out and engage U.S. Hispanics."