Sarnoff Educates Set-Tops

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Sarnoff Corp. debuted its “SarnoffSmart” software suite at the National Association of Broadcasters’ convention in Las Vegas Tuesday.

SarnoffSmart enables cable or satellite set-tops to find and record programs for each viewer in a household, based on prior viewing patterns.

After building preference lists for each viewer, SarnoffSmart rearranges on-screen program guides, recommends shows and automatically schedules digital-video recorders to save programs.

The system also helps advertisers to more accurately match their messages to their target markets.