AMC said Wednesday that it has signed two sponsors for new original series Celebrity Charades.
General Motors Corp.’s Saturn division will be the series’ exclusive presenting sponsor, and Monster.com (www.monster.com) will be the associate sponsor.
Celebrity Charades will air as a weeklong programming event June 20-24, AMC said.
Saturn will tout its “VUE” sport-utility vehicle, while Monster.com will promote its online job-search engine.
“On the heels of its best year and first quarter ever, AMC has successfully attracted younger viewers and maintained its loyal core audience, which offers Saturn and Monster.com wide consumer appeal,” AMC senior vice president of marketing Linda Schupack said in a prepared statement.