SBC Communications Inc. hired cable veteran Dan York to oversee its video-content strategy and deals with programmers.
York, most recently senior vice president of programming and development at In Demand, is also a 13-year veteran of Home Box Office.
SBC is testing an Internet-protocol-based video-delivery system.
“SBC is poised to be a leader in IPTV, and Dan has valuable television-content-acquisition, production and programming experience that will help SBC to develop a superior program and content offering for our customers,” SBC senior executive VP Lea Ann Champion said in a prepared statement.
“We’re serious about offering a video alternative to customers, which we’ll do through unique programming, interactivity and functionality unmatched in today’s video environment,” she added.