SBC to Underwrite NBC’s Tsunami Aid


SBC Communications Inc. said Thursday that it will underwrite NBC's Tsunami Aid: A Concert of Hope.

The national telethon for tsunami disaster relief will air live at 8 p.m. (EST) Saturday on the broadcast network and its affiliates, as well as on NBC Universal sister services Bravo, USA Network, Trio, Sci Fi Channel, MSNBC, CNBC, Pax TV and Telemundo.

"The earthquake and resulting tsunami shook the whole world, and the impact will be felt for years," SBC chairman and CEO Edward E. Whitacre Jr. said in a prepared statement.

"SBC is very pleased to underwrite Tsunami Aid, and we encourage people everywhere to enjoy this special program and make a contribution to help ease the suffering,” he added.