SBCA Names Executive Director

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Patricia Sumler has joined the Satellite Broadcasting and Communications Association as executive director.

Sumler had been with the Arkansas Medical, Dental, and Pharmaceutical Association.

“With Patricia’s leadership and support from SBCA members, we can all work to increase the SBCA’s membership rolls so that the SBCA can better serve as an effective leader for the satellite industry,” DirecTV Inc. and EchoStar Communications Corp. said in a joint statement.

“Sumler will be instrumental in leading the SBCA as it continues to focus on growing its education programs and services,” the two direct-broadcast satellite companies added.

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