NBC News chief digital officer Vivian Schiller will assume a new role as Twitter’s Head of News Partnerships, a newly created role that will charge the long-time cable executive with developing relationships with more traditional news outlets in cable, broadcast, newspapers and radio.
Schiller has a long history in the cable business. She served as a top executive at CNN Productions in 2000 and joined the New York Times in 2002 as senior vice president and general manger for its Discovery Times Channel. Schiller later rose to SVP television and radio for the Times and EVP and GM for the network in 2005. In 2006, Schiller was named SVP and GM of NYTimes.com, heading up the paper’s digital initiatives and in 2009 joined National Public Radio as CEO, resigning in March 2011 after a series of political missteps at the public broadcaster. She was named chief digital officer at NBC News in July 2011, responsible for leading the digital strategy of the broadcast network as well as cable properties like MSNBC.
As has become customary in the Twitter-verse, Schiller’s appointment as Head of News Partnerships was announced via tweet. On her own Twitter site, Schiller confirmed the appointment, announcing that she was “Excited to join Twitter as Head of News in January. Leaving @NBC News at year’s end. Grateful to my beloved colleagues for 2+ great years.”
Schiller had been said to be in line for the job for weeks. Separately, Twitter set the price range Thursday for its much-anticipated Initial Public Offering at $17 to $20 per share, valuing the microblogger at about $11.1 billion. Twitter is expected to raise about $1.6 billion through the IPO, which could begin in early November,